Date: 05-05-2011 Views: loading
Niko Partners, a research firm, has today released their annual review and five-year market forecast of the video game industry in China. The report covers changes and growth in the current market, led by social games, and predicts continued market-growth through 2015. Niko Partners estimates market size in China as $5.8 billion for 2011. The market was $4.8 billion last year.
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Findings include explicit data on the continued growth of China’s core online games, the explosive growth and new audience for social network games, as well as consumer insights, an overview of current government regulation, and key changes to how gamers use internet cafe. While the report finds the market is in transition, it specifically notes that revenue sources have become broader.Basic consumer behavior has changed. Both habits and demands of Chinese gamers are evolving, and large game operators that are slow to react leave strong market opportunities for others.
Age of Wulin: A Popular China’s MMO Game
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China’s Online Games Industry Outperforms National GDP Growth
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