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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
SINGAPORE – May 26, 2011 – PlayFast,
the technology company leading the transition to digital
distribution for games, today announced its partnership with IAH
Games. The companies are bringing Granado Espada to
players faster than ever before using PlayFast’s PlayNow
technology (
http://playnowtech.com/) which makes games
playable after just 3-5 percent of the original download has been
installed on the user’s hard drive. After the successful
deployment, IAH
Games
will use the technology to power the adoption of Valve
Software’s Counter-Strike Online and EA SPORTS™ FIFA
Online 2 across the territories it serves.
PlayFast has implemented its proprietary technology and
dedicated its internal resources to ensuring the most essential
game assets for Granado Espada are downloaded and playable within
minutes for new players. This gives the end user the best gameplay
experience by reducing the time from click to play and enables IAH
Games to introduce the game to even more potential players
than before.
“Granado Espada is one of the most successful and popular
free-to-play games to date,” said Gene Berger, Head of
International Operations for PlayFast. “IAH
Games continues to look for new players, and our PlayNow
Tech is bringing in players that might otherwise have abandoned the
large download. The result is an increasing player base for IAH
Games and Granado Espada.”
“As the leading online games operator in Southeast Asia,
it is our aim to bring world class entertainment to gamers
throughout the region,” said Jonathon Sze, General Manager,
Online Games of IAH
Games. “Our partnership with PlayFast shows our
ambition as we believe it to be a good step towards raising the
level of gaming experience in this part of the world.”
PlayFast has technology that addresses the increasing size of
game downloads, which is one of the greatest challenges for the
online games market today.
# # #
About Infocomm Asia Holdings Pte Ltd
Headquartered in Singapore, IAH
Games is a leading publisher, operator and distributor of
interactive entertainment. The company currently operates
award-winning titles including EA SPORTS™ FIFA Online 2,
Granado Espada, Dragonica, and distributes Take-Two Interactive
products such as Grand Theft Auto IV ™ and the Bioshock®
series.
IAH
Games’ subsidiary Monsoon Online Pte. Ltd. is an
official distributor of several Blizzard Entertainment® games,
including Diablo® II, Warcraft® III, and World of
Warcraft®, as well as distributor and licensee for Blizzard
Entertainment’s StarCraft® II: Wings of Liberty™, in
select regions of Southeast Asia.
One of the first online games companies in the world to receive
ISO 9001:2000 certification for “Distribution and Operation
of Online Games”, IAH
Games executes a unique “One Market, One Asia”
strategy that offers developers and publishers a one-stop
distribution service for multiple countries.
For more information, please visit
www.IAHGames.com.
About PlayFast Technologies
Founded in 2008, PlayFast is leading the transition to digital
distribution by addressing the current and emerging needs of
consumers and content owners. The company’s proprietary
technology enables consumers to get into games 7-20 times faster
than traditional downloads. With an approach that enables new
digital publishers to enter direct-to-consumer digital
distribution, and existing publishers to fully realize the
potential of the market, PlayFast is an essential partner for
companies looking to maximize their digital revenues. For more
information, please visit:
http://www.playfast-tech.com/
For press information, please contact:
International Digital Entertainment Agency for PlayFast
Sean Kauppinen
pr@ide-agency.com
+1-415-299-2156
Strategic Public Relations Group (SPRG) for IAH
Games
Nicholas Tee
nicholas.tee@sprg.com.sg
+65 6325 8267
Article source: http://www.gamasutra.com/view/pressreleases/72759/PlayFast_Technologies_Powers_IAHGamesrsquo_GranadoEspada.php
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