Sony Corp. is closer to breaking even on its new-generation PlayStation 3 videogame console because it costs 35% less to make than the previous model, according to technology-research firm iSuppli Corp.
The electronics giant is locked in a battle with Nintendo Co.’s Wii and Microsoft Corp.’s Xbox 360 for control of the videogame-console market. The cost cuts could help stanch the hardware red ink at Sony, which sold the previous-generation PS3 at a significant loss, making up for it with game-title sales and royalties.
(Reuters) – Google Inc on Wednesday launched technology to insert advertisements into online video games and boost revenue from the booming gaming sector.
The software, called AdSense for Games, is in beta testing and allows video, image or text advertisements to placed at the start, end or change of level in an online game.
The advertisers are charged on a cost-per-impression or cost-per-click basis with revenue being split between Google and game developers or publishers, it said in a statement.
Google is adding click-to-buy links to its YouTube video-sharing site. The new feature will let customers purchase songs and video games they like while watching videos on the site.
Google calls it instant gratification. Click-to-buy links, the company said, are non-obtrusive retail links positioned on the watch page beneath the video with other community features. That means users can buy products the same way they share, comment on, and respond to videos.
Google’s first step is to embed iTunes and Amazon links in videos from companies like EMI Music, and provide Amazon product links to the newly released video game Spore on videos from Electronic Arts.
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