Continue reading »]]> Microsoft’s Xbox 360 console has sold over 28 million units worldwide, 8 million more than the Sony Playstation 3.

According to figures from Microsoft, the Xbox 360 is ahead of the Playstation 3 by one million units in Europe and by 7 million in the US.

However, both consoles are being outsold by the Nintendo Wii, which sold 3 million units in the UK and 10.17 million in the US last year.

Microsoft is keen to point out that it’s leading in the total lifetime spending figures for each console. A total of US$13.2 billion has been spent on the Xbox 360 since it was launched, compared to US$10.8 billion on the Wii and US$6.1 billion on the PS3.

“Our goal for 2008 was to reach new audiences by bringing ground-breaking games and entertainment to Xbox 360,” said senior vice president of Microsoft’s Interactive Entertainment Business Don Mattrick.

“Looking forward, new waves of innovation will extend our position as the global leader in interactive entertainment”.

Xbox 360 Outsells Playstation 3 – PC World

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Continue reading »]]> Gene Simmons and the Interactive Game Group have come together to offer gamers the chance to play their very own ‘Axe Guitar’ in Guitar Hero, or Rock Band. Gene Simmons commented on the videogame accessory adaptation of his iconic guitar:

“I never do anything half way. My AXE controller is the closest thing you can have to being onstage in KISS. I created and designed the Gene Simmons AXE bass guitar and I can’t wait for the fans to experience it for themselves. The Gene Simmons AXE guitar is such a recognizable symbol – people have been asking for a gaming replica ever since Guitar Hero was first introduced.”

This fully equipped, axe-shaped guitar controller is a replica of the KISS bassist and vocalist’s signature bass guitar. The AXE controller is personally certified by the Rock God himself, Gene Simmons, to give players that Rock Star experience. The wireless AXE guitar controller is a three-quarter-sized replica of the original Gene Simmons AXE guitar and larger than the standard video game guitar controllers. Customized with a replicated paint finish of the original guitar, the Axe guitar controller features Gene Simmons autograph and his photo in make-up painted onto the body of the controller. Interactive Game Group Founder, Fred Chesnais commented:

“Gene Simmons is the Rock Lord and the Gene Simmons AXE bass guitar is an integral part of his signature look. Bringing this Axe controller to life was an incredible journey, and I am sure every player will enjoy it.”

The Axe Guitar is available for PS2, PS3 and Nintendo Wii, but no love for Xbox 360 players and will retail at $79.99.

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Continue reading »]]> Following in the footsteps of Nintendo’s popular “Wii Fit,” the video game publisher known for the “Madden” football games is jumping into fitness software targeted mostly at women.

Electronic Arts Inc. on Thursday announced a new line, EA Sports Active, that runs on the Nintendo Wii console and aims to complement, not compete with, Nintendo’s “Wii Fit” exercise title.

Peter Moore, president of EA Sports, called the new brand, whose first title launches next March, a “somewhat radical departure from the normal game experiences we provide customers.”

EA’s sports audience has been mostly young men, who have flocked to football, soccer, basketball and hockey titles to make the company the world’s dominant player in sports video games.

But to stay competitive with rivals such as Activision Blizzard Inc., whose success with games like “World of Warcraft” and “Rock Band” seems to be weathering the recession, EA needs to continue to expand its audience.

The company’s new brand seeks to take advantage of the popularity of the Nintendo console and of exercise games. While the “Wii Fit” is already enormously popular, Moore, a former physical-education teacher, said EA’s sports software will run people through an exercise routine with a more Western approach than the Japanese company’s product.

“Wii Fit” includes activities like running, skiing as well as yoga, and it emphasizes balance as well as fitness. EA’s products will include exercises like running and lunges, as well as simulations of sports such as tennis.

The games use straps to attach the Wii’s controller and “nunchuk” attachment to a player’s body, so the fitness routines can be performed without holding the controls. It also includes a resistance band. Titles in the line will cost about $60, the same as a regular video game.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Electronic Arts Wants to Help People Get Fit, Too